Becoming an expert in digital marketing includes increasing organic traffic and visibility through SEO and keyword strategy, establishing a social media presence, marketing automation, managing PPC, and many other moving parts. However, digital marketing becomes increasingly complicated every year. Apart from these fundamentals, businesses should also cope with evolving regulations and technologies, such as personalizations.

Business owners should focus on running their businesses and leave marketing to the experts. Working with digital marketing professionals, such as the Goodway group, can help your business scale to new digital marketing heights. Below are digital marketing trends to note.

Video Marketing

New social media platforms, specifically TikTok, have made it possible for videos to go viral. Brands can reach thousands daily with their marketing message. The use of challenges makes it easy for digital marketers to create a trending video, which boosts brand awareness through user-generated content.

The success of TikTok forced other social platforms, such as Instagram, to incorporate video-related features as well. For instance, in August 2020, Instagram rolled out Instagram Reels in more than 50 countries. LinkedIn, Pinterest, and other social platforms have also invested in video features, which enable marketers to create an engaged following community.

While video marketing is highly effective, you should focus on building relationships with your audience. Focus on your content, make your videos short, and engaging.

Mobile Marketing

Mobile marketing is another digital marketing trend to watch out for in 2022. With almost eight billion mobile users globally, you should consider diversifying your digital marketing strategies. 2019 Google Consumer Insights show that 61% of purchases made online were made from smartphones.

Mobile traffic currently accounts for more than half of web traffic as more shoppers use their phones to search for products and services online. In-store purchases also drastically declined after the pandemic, making it additionally important to have a strong and mobile-friendly online presence.

Niche Marketing

Niche marketing essentially involves specializing in particular products or services. This allows brands to build strong connections and identify the specific needs of their target audience and customers. Understanding customer needs enables brands to position themselves as experts and attract loyal brand followers.

While niche marketing is very strategic, it has unlimited potential of growing over time as businesses get into new markets. Increasing your following after successfully establishing a small startup community is very easy. All you should do is focus on building relationships and delivering quality products and services to your small startup audience. You can then scale your audience through organic marketing, paid ads, and other strategies.

Transparency, Privacy, and Building Trust

The overload of digital marketing has made consumers suspicious about every content they come across online. This is why digital marketers should prepare for tight privacy measures that change how they can track user behavior in 2022. Google recently announced that it will curtail third-party cookies in 2023.

Digital marketers should reevaluate their marketing strategies. Fortunately, this won’t be the end of data-focused marketing and targeted advertising. Instead, it marks the beginning of transparent and trustable business-customer relationships.


Digital marketing is crucial to the success of every business’s marketing efforts. This makes it impossible to ignore these emerging trends. Other trends to look out for include personalization, adoption of NFTs and crypto in ecommerce, content segmentation, and artificial intelligence.

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