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Whether you are a business coach or a freelancing professional, it’s important that you spend time and effort creating a personal brand. In order to find business opportunities in a competitive field, it matters a lot to get your name across to your target audience.

This is where WordPress comes in. As a platform that helps you build and manage a professional website, WordPress has all the features and tools you need to establish a strong online presence.

Knowing how to make the most of the platform can help your personal brand rise above everyone else in your industry. Here is a guide for using WordPress for promoting yourself in today’s business landscape:

Define your personal brand

Branding is all about crafting a unique identity that forms an emotional connection with your market. Your brand represents who you are and what you value the most as a professional.

Before you get to build your personal brand on WordPress, you need to lay down the foundation first. In this case, you need to define the vision and mission of your brand. What would you like to accomplish with your brand? How will you add value to your stakeholders? Is there a greater purpose to building the brand?

By knowing your purpose and your goals, you will be able to set yourself apart from other brands and build an audience that believes in the same principles and values as you.

Create your brand’s aesthetic style

After establishing the foundation of your personal brand, you need to know how your brand should look and sound on your WordPress website.
In order to do this, you will need to develop a brand kit that includes everything from the colors to the tone and style of copywriting you will be using for your brand.

Start by designing a memorable logo using an art style and color scheme that matches the personality of your brand.
Whether your brand is family-oriented or serious, you need a logo to place on your WordPress website as well as other platforms. If you are not sure how to make the perfect logo, consider using a free logo maker so you won’t have to commission a designer to do it for you.

Apart from a great logo, your brand kit should also include a style guide that sets the tone and personality of the content you will be adding to your website. This will cover blogs, webpage copy, and even video content.

It should also include fonts, taglines, and calls to action that you will be using on all web pages to ensure brand consistency.

Look for the right hosting provider

After setting your personal brand’s aesthetic style, you must now be able to find a hosting provider that can accommodate the content and features you will be adding to your website.

While there are many hosting providers across different price points to choose from, it’s important to make sure you get the best one. In most cases, you will have to choose between a virtual private server or VPS and managed hosting.

You can opt for VPS if you would like to have full control over website resources. This gives you the advantage of scalability. However, over time, things will become more complex as your website generates more traffic.

If you want to spend less time on handling website maintenance and improving security, you can always go for a managed hosting solution.
You won’t have to hire an IT support staff or make manual upgrades to your WordPress resources. The downside is that managed WordPress hosting can get costly. On top of that, you might not have enough storage for all your website assets. Some WordPress plugins are even banned.

To be sure, take time to determine what features you need for your website and see which type of hosting service is right for your personal brand.

Structure your website

Now we come to the part where you need to put everything together and run a WordPress website that carries your personal brand. This is where you determine the pages and the content assets you need for your website.

A basic website structure for personal branding consists of a homepage, an “About Us” page, and a portfolio.

For your website’s homepage, you need to come up with an enticing header and along with an engaging headline. Since you are building a personal brand, you might want to include a photo or a video of yourself on the homepage.

In the About Us, consider writing a brand narrative that talks about your journey as a professional in your field. You can support this narrative with testimonials and high-quality videos.

To make sure your branding is on point, you will need to review your brand kit, especially when you are picking a WordPress theme that follows the aesthetic style and tone of your brand.

Develop a search-optimized content strategy

As you structure your website, you will also need to create content that will put your personal brand on the top of the search engine results pages.

The first thing you will need to do is to build a list of keywords you will need to incorporate in every piece of content you will be publishing, from blogs to videos. Use keyword research tools to find phrases and terms that your target audience is using so your brand gets better visibility.

In addition to that, you should also make improvements to the performance and design of your website. Search engines such as Bing and Google reward websites that deliver excellent user experience.

Fast webpage, a mobile-optimized design, and even onsite security are important factors that can help you attain a higher position in the search rankings. By optimizing your WordPress website for greater search visibility, your personal brand will be able to maintain a strong online presence.

Do you want to get started in building a successful personal brand online? Take your first step by using these essential WordPress tips.

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Lt Digital Team (Content &Amp; Marketing)
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