Do you want to add WordPress Push Notifications to your site? You may deliver messages to users even after they have left your site using web push notifications. This enhances targeted traffic and may increase conversions. In this post, we’ll teach you how to add Web Push Notification to your WordPress site so you can try it for yourself.
Benefits of Using Web Push Notifications
Web push notifications are also known as browser push notifications. They are notifications that appear in a user’s web browser on their desktop or mobile device, letting them opt-in to receive vital information from a website.
Opt-in prompts frequently appear below a web browser’s search bar, asking website visitors if they want to receive web push messages from the website. If the visitor agrees, web push notifications will begin to pop up on their desktop screen.
On mobile, web push notifications appear in the notification panel in the same way that app push notifications do. When you click on it, you are sent to a relevant web page. Web pushes will appear whether or not you are on the website where you signed up to get updates, as long as the browser is open and an internet connection is available. If you don’t have an internet connection, the messages will be queued until you get online and open the browser again.
Web push notifications are a quick, unique, and simple way to connect with your website users. As a result, they provide several benefits to businesses that opt-in to use this function. Here are the main reasons to use web push notifications:
- Quick delivery: Push notifications are sent in real-time. They are delivered promptly to an active user, with no transmission delays. In a couple of seconds, you may notify a user about fresh material on your website or remind them of an abandoned cart.
- Simple opt-in and management: Unlike other channels such as email marketing, users may subscribe to web push notifications with a single click. Furthermore, they are not required to give personal information such as names, phone numbers, and emails. Web push alerts are extremely simple to set up and monitor, and marketers seldom have to worry about data protection and privacy requirements.
- Enhanced traffic and engagement: Because web push notifications are sent in real-time, more people are inclined to click on them. When compared to other marketing strategies, this increases website traffic and engagement. Notifications that are personalized and targeted guarantee that users return to your website.
- Increased conversion rates: Push notifications display on a user’s screen once their browser is open, even if they are not visiting your website. Custom messaging tailored to a user segment can improve increase conversion and user experience.
- Even when people are offline or inactive, messages are sent: When a user is offline, push notifications are queued and sent when the user reconnects to the internet and reopens their browser. If a user is online but leaves your website for a time, your web push notifications will continue to appear on their screen as long as the browser is open.
How to Add Web Push Notification to Your WordPress Site
If you are wondering how to add push notifications to website, we want to introduce PushEngage which is one of the free WordPress push notification plugins that works with the majority of browsers, including Chrome, Firefox, Safari, and Microsoft Edge.
Here is a step-by-step guide on how to add Web Push Notification to your WordPress site:
Step 1: Install the PushEngage Plugin
We’ll begin by installing the PushEngage plugin. It’s available in the WordPress plugin repository.
Let’s take a look at how to set up this plugin.
To use this plugin, you can follow these steps:
- Select Plugins from the dashboard menu and click Add new.
- Locate and install the tool’s files.
- Return to the website control panel after activating it.
After installing the plugin, you can proceed to create a free account on PushEngage and then link it to the plugin to add Web Push Notification to your WordPress site.
Step 2: Create a free account on PushEngage
We’ll create your account and connect it to WordPress in this step. Go to the PushEngage website and select Get Started for Free Now.
Fill in your account information and sign up here. This WordPress alert message will prompt you to submit your website data if you prefer to set it up using your Google account.
When you enter the dashboard, you will see a setup wizard that will guide you through the process of configuring the plugin. To begin the process, click Site Details.
We’ll begin by uploading your site’s logo. In the push notification message, this will be the default image.
Upload a picture in PNG or JPG format by clicking the Choose Image button.
Step 3: Connect Your WordPress Website to the PushEngage account.
We’ll connect your site to your new PushEngage account at this step to add Web Push Notification to your WordPress site.
Scroll down the Site Details and click on Generate a new API key to get API Key.
Then you get a new API Key, click Save Changes to finish Site Details.
Return to your WordPress dashboard now, and open Setup. Copy generate API Key and paste it then press the Submit button.
PushEngage, which is the best push notification plugin for WordPress, will prompt you to confirm your timezone when you complete this step. Because that is done automatically, we may go to the third step in the onboarding procedure to add Web Push Notification to your WordPress site.
PushEngage will now be connected to the website.
The WordPress dashboard now allows you to adjust some basic settings. You should pay special attention to the following two settings:
- Automatically send a push notification to your subscribers every time you publish a new post: This option will send a notification to your subscribers whenever a new post is published. Turn this off if you want greater control. Manual notifications can then be sent by clicking a box in the post editor or authoring your own notice on the PushEngage website.
- Allow all types of posts to automatically trigger a notification: If you allow this, be sure to verify the custom post types on your site to avoid sending notifications for private post types. If in doubt, you might disable this.
Some of the settings we’ll show you may be applied in WordPress or on the PushEngage site from here. We’ll show you the PushEngage site because it’s more thorough.
Step 4: Set up Welcome Notification
The fourth step is to send a welcome email to your subscribers. This notice will appear once someone has subscribed to your website’s notifications.
You must provide a title and a message in the welcome message. You may change the URL to any page you choose. We used the homepage URL, but a specific category or sale page may also be used.
To save your changes, check the Send Welcome Notifications to Subscribers box and click the Update button.
Step 5: Set Up Subscription Dialog Box
The fifth step is to create a subscription dialogue box or a notification prompt for visitors to your website.
For optimal performance, PushEngage recommends the Push Single Step Opt-in.
If you are not using WordPress, you will need to upload certain files at this time. This allows you to send notifications from your own domain rather than the PushEngage subdomain.
Step 6: Start sending Push Notifications
It’s finally time to send out your first notification to add Web Push Notification to your WordPress site. If you want to test this step, go to your homepage and subscribe to create a test subscriber.
To send a new notice, go to the sidebar and select Campain > Push Broadcasts > New Push Broadcasts.
Here, you need to type in:
- Notification Title
- Notification Message
- Notification URL
- Notification icon image
Before you want to save your setup, you can look at the Preview on the side box.
After that, you may send your notification now or schedule it for later. If you have a premium subscription, you may schedule it to send according to the time zone of the user. Keep a watch on your PushEngage metrics to see how your notifications are doing.
That’s all how to add Web Push Notification to your WordPress site that we want to show you in this guide.
Conclusion
Above is a useful guide on how to add Web Push Notification to your WordPress site that you should keep in mind to make your site more appealing and professional. We hope you find this guide helpful and do not forget to share it with your friends.
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