Now that you have your first product created, you can add a direct link to it via a Joomla menu on the front end.
To add a new Menu in HikaShop for Joomla 3.x:
Step 1: Log into your Joomla Dashboard
Step 2: In the top menu, hover over Menu, click Main Menu and click Add New Menu Item.
Step 3: Type your Menu Title and define your Menu Item Type by clicking on Select.
Step 4: Click on the menu Item Type HikaShop in order to display the list of menu types of HikaShop.
Step 5: And you will see all Hikashop Menu Item Type, and click on the “Product page” link.
Step 6: You will be able to set standard Joomla options for the menu as well as select a product to display on the right part of the screen.
Step 7: When you are finished configuring the details of your new menu, click Save in the top right menu